Affan Ahmad

AffanAhmad

Founder of Rawbare, the eyewear brand from Mumbai, after ten years in digital and performance marketing.

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Grow quietly

The results get loud. Ten years of client work across three continents, then Rawbare, started with ten designs in a small room in Mumbai.

10+ years
in digital and performance marketing
8 awards
won by Rawbare in 2025 and 2026
3 honours
for Affan as a founder
18 features
on Rawbare in the Indian press

It started as a fan of a Facebook page called Rajnikant Vs CID Jokes. That page became RVCJ Digital Media. The fan became a freelancer, then a consultant, then a founder.

Today I build Rawbare alongside the RVCJ Group, home to Marketing Mind, The Logical Indian, TechInformer and Salt Media.

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Affan Ahmad, founder of Rawbare

Where I work

Full work history
  1. RawbareFounder2023 – now
  2. SquarebaseMarketing & Technical Consultant2015 – now
  3. RVCJ Digital MediaMarketing & Technical Consultant2022 – now
  4. MashrooBrand Building From Scratch2023 – 2025
The Mid-day Showbiz Icons 2026 award for Rawbare
Collecting the Mid-day Showbiz Icons 2026 award for Rawbare, Sahara Star, Mumbai.

In the press

Rawbare has been covered by Financial Express, Zee Business, Business Standard, The Tribune, ThePrint, Mid-day, DNA India, Navbharat Times, Republic World, MensXP, The Hans India, Adgully and The Logical Indian.

All 18 articles

Eight awards

Won by Rawbare in 2025 and 2026, plus three honours for Affan as founder.

Awards and press coverage

Rawbare

Affan Ahmad, founder

Rawbare receiving the Excellence in Consumer Choice Eyewear Brand award at ET Now Business Conclave and Awards 2026, Mumbai
ET Now Business Conclave and Awards 2026, Mumbai
Rawbare receiving the Best D2C Brand of the Year award at Adgully MAA Awards 2026, Kolkata
MAA Awards 2026, CMOs' Charcha, Kolkata

About Affan

Based in
Mumbai, India
Studied at
Aligarh Muslim University
Speaks
English, Hindi and Urdu

I left my degree unfinished because client work pulled harder than coursework. Ten years on, I have built websites, communities and marketing systems for brands in India, the UK and Australia.

Three years ago I could not read a balance sheet. Rawbare taught me accounting, supply chains and cashflow, mostly by getting them wrong first.

Working with me

I take on a small number of consulting projects through Squarebase, usually for founders building a consumer brand.

Services

  • Brand consultingSquarebase
  • Performance marketingMeta, Google
  • D2C and e-commerceShopify
  • Search engine optimisationSEO
  • Content strategySocial, PR
  • Web developmentWordPress

Recognition

  • DIGIXX Luminary2026
  • Best Influencer Strategist2025
  • D2C Growth Leader of the Year2025
  • Google Certified AdSense Partner2016

Contact

Write to me about a brand, a launch, or a second opinion on your marketing.

affan@rawbare.com

Mumbai, India